A Brief Introduction to PayPal

 PayPal is an online payment service founded in 1998 that facilitates the transfer of money from one party to another over the internet.  Payments can be made for goods, services, and online donations can be made as well.  This service is not free; however PayPal only takes a small percentage of the money whenever a transfer…

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E-Commerce Customer Support

 I recently read an article written by Armando Roggio that focused on Zappos.com and their customer service policy. I had heard that Zappos.com has great customer service, but I never took the time to actually do some research to see what all of the fuss was about I took some time out of my day…

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Cart32 YouTube Channel

Cart32 now has a YouTube Channel! We will be uploading useful How-To’s to get the most out of your Cart32 Administration! Keep checking back or subscribe to our channel to find easy and fun ways to enhance your customer’s shopping experience on your site!   Cart32 YouTube Channel   Contact us by phone at (417) 865-1283…

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Choosing a PCI Self Assessment

All merchants accepting credit cards will be required to fill out a form called the Self Assessment Questionnaire (SAQ) for PCI compliance.  This usually happens when you open an account with a Merchant Service Provider.  The SAQ is a simple self-validation tool to determine your company’s compliance to the PCI requirements.  An SAQ is not…

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VeriFone vs. Square

The gloves are off between VeriFone and Square. If you haven’t heard of Square, it’s an easy to use credit card swiping system that attaches into your iPhone’s headphone jack. This is a great system for those who want to do payments on the go, or if they don’t have a physical store but still…

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Electronic Money Wiring and Fraud

Companies like Western Union and MoneyGram have been in existence for a long time because they provide a very practical service to their customers.  Have you had a friend or relative that was in need of emergency money as soon as possible?  Wiring them money using one the aforementioned services made that task very easy…

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PCI: Merchant Account Levels

PCI compliance is about mitigating risk and loss in the event of a compromise of cardholder data.  As such, Visa has different Merchant Levels based upon the volume of transactions a company handles.  You can read Visa’s website page about their levels here: http://usa.visa.com/merchants/risk_management/cisp_merchants.html Determining your merchant account level is relatively straight forward based on…

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SEO: Getting Noticed

So you’ve started your endeavor of enhancing your site’s Search Engine presence. You’ve exhausted your keywords, you’ve linked out to all your friends, and you’ve indexed your site to make the Search Engine Spider’s job easier. But that’s just the beginning. You’re far from done! A good idea to keep pushing towards Search Engine Optimization,…

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Pros and Cons of Hosted Carts

When sizing up the shopping cart software you are interested in, a very important question comes to mind.  “Do I want to have this cart hosted by the vendor, or do I want to host the cart myself on an independent server?”  The answer to this question is definitely not cut-and-dried.  There can be many…

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Ecommerce: Top Five Reasons to use Email Marketing

Everyone else is doing it.I know, I know, this goes against everything your parents taught you – but since every other company in the world is sending out email marketing — that means you need to, too!  Use email marketing to promote: new products, promotional sales, and upcoming events.  There are great companies like Constant Contact,…

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