YouTube Marketing

Here at Cart32 we want to help our clients, you guys, get the most out of your business. In doing so, we researched different ways to get your brand out there. You may remember the posts on Search Engine Optimization (and Part 2) or using Email Marketing, but one of the most untapped areas of…

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6 Things Consumers Hate

Armando Roggio recently posted an article on Practical Ecommerce that is titled “6 Things Consumers Hate About Ecommerce Sites.”  Here is the list and main idea of the 6 Things Consumers Hate.   Poor Graphic Design “Site aesthetics – how good your web store looks – may be the single most important factor contributing to how…

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FTP Clients

April 16, 2011 marked the 40th year of the existence of the file transfer protocol (FTP). As its name implies, FTP is used to move files from one location to another.  It is fast, efficient, and can be used in a number of different ways depending on the task at hand.  To commemorate this anniversary,…

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Risks of Non-PCI Compliance

PCI compliance is meant to minimize risk.  That said, part of risk involves determining if the cost of mitigation & compliance is greater than the savings.  Most of us have experienced this when our cars get older.  Do you keep paying full coverage to ensure you’ll get full value from your car in a wreck,…

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Using Word of Mouth

One of the hardest marketing strategies to tap into is the power of word of mouth. Nothing can convince a weary shopper to actually make the purchase like a friend encouraging that they’d “love the quality,” or “even if you don’t like it, these guys are really good about getting you what you want.” Friends…

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Importance of Your Color Scheme

Some people may not think about it too much, but your site’s color scheme says a lot about your site and what you’re selling. I recently found a site that gives a brief rundown of the different colors and what impression they give your customers. iWebWork.com focuses on the design aspect of your site’s color…

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How-To: Marketing Newsletters

Sending out a monthly newsletter is a great way to stay in touch with your customer base.  Newsletters can be used to promote new products, company information, and product reviews, just to name a few.  Sending out a monthly newsletter is simple.  Here is a “How-to” guide to get you started on sending your customers…

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Defining PCI Key Terms

 The technology world is, for better or worse, chock-full of acronyms and abbreviations.  Below you’ll find a list of common terms that are often abbreviated when dealing with PCI compliance.  The list is nowhere near exhaustive, nor does it include “techy” terms like RADIUS and TLS.  However, it should cover the basics when you’re new…

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Backing Up Your Data

 We put a lot of trust into our hosting companies when it comes to the backup and storage of our data.  Rightfully so, as any hosting company worth their salt will have methods in place to ensure the protection and integrity of their customer’s information.  However, that doesn’t mean that something couldn’t go wrong at…

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Importance of Customer Feedback

Customers are the driving force to your website. You can hire the most sophisticated designer and sell the best product, but without customers, your site will simply gather dust on the Internet’s shelf. With that in mind, it’s important to gain feedback from your customers. What customers like about your site/products, what they DON’T like…

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