Tracking Facebook and Twitter Trends for your Business

It seems that everyone and their mother has an online presence through one form of social media or another.   With the amount of people now engaged on these various social platforms there are constant opportunities for dialogue between customers and businesses. The challenge for businesses wanting to engage customers through social media lies in following…

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Merchant Services: Interchange Pass Through Rates

About a year ago I started working with Cart32’s merchant services clients. This was a whole new world for me – I knew the purpose of a merchant account, but I really didn’t have a clue how a merchant account actually worked. I quickly became familiar with the ins and outs of merchant services. One…

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Google Plus: Worth it for Businesses?

Google, the search engine powerhouse, is always looking to venture into new markets. Their current goal? Social Media. Google hopes to take a bite out of Facebook’s market share by bringing customers over to their own brand of social media, Google+. So this poses the question, is Google+ worth all the hype to you as…

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Partner Profile: Attracta

So you just built your first ecommerce site and gave it all of the bells and whistles. However, Google Analytics is reporting that your page views are low and your website isn’t getting the traffic it deserves. Don’t be upset! This is where Attracta steps in to save the day. Attracta works like this:  …

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Solidifying Customer Relationships on your Ecommerce Site

You’ve made the sale, the customer is happy, and all’s well that ends well. Right? Well, yes in the sense that you have another happy customer, but that’s not the end. You want to bring that customer back, don’t you? According to InternetRetailer.com, in 2010, some businesses claimed 52% of their total sales came from…

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Client Spotlight: 4Truck-Accessories

 Nine years ago Darrell Rude retired from his day job and decided to open an eCommerce store to keep him busy during his retirement days.  Little did Darrell know that he was creating one of the most successful websites that sells truck toolboxes.  Darrell has spent countless hours working on his website, but most importantly…

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Partner Profile: buySAFE

 There aren’t many solutions out there that are a ‘win-win’ for merchants and buyers alike. Typically a service will benefit one party over the other and someone will get the short end of the stick. However, when it comes to e-commerce, the folks at buySAFE have found a way to make everybody happy.    buySAFE…

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Partner Profile: Constant Contact

 Email marketing is one of the quickest and easiest ways for you to stay in touch with your customers. Cart32 has partnered with Constant Contact to make their services easily accessible to all of our clients. Cart32 has used Constant Contact as our primary form of marketing and communication with our clients. Constant Contact has…

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Return Policies on your Ecommerce Site

 Well, our Christmas in July theme is over. Going along with the holiday theme, though, this blog post will be about the post-Holiday season. I like to refer to this time of the year as the “Black Friday” of returns. That prejudice stems from me working in customer service for a retail company. However, throughout…

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Client Spotlight: Uniforms and Scrubs

 Mike McGrath, owner of Uniforms and Scrubs, has built an online empire dedicated to selling clothing products for the medical community. The core of this company is to provide a secure, easy method of buying high quality scrubs 24/7, at a reasonable price, back by great customer service. I recently talked with Mike to get some inside…

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