Countdown to the Holiday Ecommerce Season

Man, it just seems like a few weeks ago I was writing articles to prepare you for the 2010 Holiday Season… And now I am giving you the first holiday countdown for 2011! We have… 58 days ‘til Cyber Monday!And…85 days ‘til Christmas!   Doesn’t seem possible does it? Earlier this year our blog celebrated…

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Tips to get Exposed using Social Media

 Are you creating content on your ecommerce site regularly but not seeing the type of exposure you would like to see? Perhaps all you need is a little bit of spice in your approach and content to catch the eye of someone who may have overlooked you before.      Get Visual Add a pictureDid…

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Top 10 Customer Service Mistakes Part 2

 If you recall, a week or two ago I wrote a blog about some of the top ten customer service mistakes as outlined by AllBusiness.com. Well, ten points in one blog was running a bit long, so I split it up into two separate blog posts. So here it is, the moment you’ve all been…

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What exactly is a Payment Gateway?

 So you have decided on an online shopping cart service (hopefully you picked Cart32!) and now you are ready to start selling your product on the World Wide Web. Before you can start processing transactions you need to get a Gateway Account and Merchant Services Account. Most people have heard of a merchant account, but…

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Responding to Social Media Feedback

 Social media platforms provide an open forum for consumers and businesses alike to openly discuss their products and services. The openness and lack of control about what is said is often what scares many business owners about engagement on various social platforms. However, the beauty of social media presence allows for businesses to reply and…

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Google Apps for your Ecommerce Site

Google Apps is a free service that allows your business to run smoother by consolidating daily tasks such as email management, document management, and your calendar all into one suite.  The free version of Google Apps allows you to create up to 10 custom user accounts per domain with the ability to upgrade to more…

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Client Spotlight: RustyZipper

RustyZipper.com was launched in November 1995, and at the time was the internet’s first and only online vintage clothing store. The company has grown over the years and now fills a 6,000 square foot warehouse with over 20,000 one of a kind vintage clothing items from the 40’s through 80’s, each listed on their website…

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Why is Social Media Important?

Why is social media important? Because your customers are there and expect you to be there as well.  You need to be on at least one platform (Facebook, Twitter, Google+, Four Square) and your approach on each will depend upon various factors such as your company/personal profile, products, customer types, and more. Everyday you are…

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Top 10 Customer Service Mistakes Part 1

There are many factors that can effect a customer’s perception of your company: ease of navigation, return policy, speed of shipment/order fulfillment, your actual customer service team. All of which can have a positive or negative influence on how your customers view you and your business. I recently read an article on AllBusiness.com that outlines…

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Developing a Client Relationship on your Ecommerce Site

There are millions of online retailers on the web.  More than likely there is a website out there that sells the same products that you do or they provide the same kind of service that you provide.  However, there is a difference between you and your competitor… and that would be YOU!  When you are…

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