Google AdWords for your Ecommerce Site

 Google. This company seriously does everything… Search Engine, Email, Social Media, Advertising, and the list can go on and on. One thing for sure is Google is everything to an internet business. If you have tried to stay away from Ad Words or SEO (Search Engine Optimization) then I have one thing to say –…

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Joomla! for your Ecommerce Site

 So you’ve heard us talking about Joomla!: the content management system that we have broken into and created our own component and plug-in for. We’ve talked about the benefits of using a CMS like Joomla! or WordPress for your ecommerce site. While most of you have likely heard of WordPress, you may be wondering, “What…

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Tax Season and Your Ecommerce Site

 Taxes. Some of you may like the word taxes and some of you may not – it probably depends if you will receive a refund or if you have to pay additional taxes. Let’s focus on the bright side of taxes and talk about refunds. There are two different scenarios that online businesses are faced…

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Using Twitter as a Tool to Market your Ecommerce Site

 Twitter is another great way to get your online business out there using social media. You can use Twitter to stay in contact with your customers and also attract new customers. Here are some cool ways to use Twitter to improve your online presence.    PromoteBeing able to communicate with your customers is important to…

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Social Media Buttons on Your Ecommerce Site

 Social media and Social Networking are a huge part of the internet now.  It seems that everything is tied into one of the major social networking sites: Facebook, Google+, and Twitter.  All of these sites have a variation of a button that you can click on when you see something on the web that you…

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Durbin Amendment and Small Business Merchant Accounts

 In October of 2011 a new law was put into place called the Durbin Amendment. The Durbin Amendment was part of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. The purpose of this law was to greatly reduce the fees that merchants pay for debit card transactions. Which I think any retailer…

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Creating a Facebook Page for your Ecommerce Site

In many of our blog posts we’ve talked about how to maximize your Facebook page, which is helpful, assuming that you have a Facebook page for your business. Our assumption that everyone has a page for their business may have left some of you stranded, so in this article we will take a step back…

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Google+ Circles for your Ecommerce Site

We’ve talked about Google+ before. We’ve outlined the potential for your ecommerce site. We’ve outlined the reach and search engine presence it can bring you. What we haven’t necessarily covered is the specific tools that it brings to the table. More specifically, Google+ Circles and how they can help you market your product to specific…

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