Utilizing Niche Social Media Sites to Market your Business

So you have a page on all the major social networks, fantastic.  You’re getting your business out there and are driving more traffic to your site because of it.  But have you ever thought about other social networks, the ones not so main stream.  There are many social networks that cater to a certain crowd,…

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Partner Profile: Avalara

 Setting up tax rates and deciding whether or not a client should charge tax is one of the hardest things we have to help clients with at Cart32. Simply put, the need to charge tax for an order is different for literally every client we have. Some states have set tax rules, some states let…

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New PCI Standards for Mobile Payments are Coming

 The use of mobile payment platforms has skyrocketed in recent years and will surely continue to climb. Using your phone as a credit card can be very convenient for both the consumer and the merchant alike, as it speeds up the transaction and allows for another method of payment to the merchant. Devices such as…

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The Durbin Amendment and Ecommerce Merchant Accounts

 Earlier this year I posted an article on how the Durbin Amendment adversely affected a merchant client of mine. When looking into his statements it became clear that he processed multiple transactions at a low dollar amount. Instead of the Durbin Amendment saving him money he was actually being charged more money and it all…

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Utilizing Pinterest for your Ecommerce Site

 We’ve talked about social media and networking before here at the Cart32 Blog, so what better way to end the week than talking about what’s hot in social media. The newest craze in social media and networking is Pinterest. If you’ve been on Facebook lately you probably noticed your friends “pinning” things to their Pinterest…

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Using WordPress to Build an Ecommerce Site

 Wordpress is a content management system or CMS that makes it easy to create website. It allows you to quickly and easily create a professional looking website by use of templates and the many plug-ins available to download. Click here for more information about WordPress and what it can do for your website.    Speaking…

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Importance of having a Web Presence for your Business

 In today’s world it seems difficult to get any good news on the economy, but what if I told you that one sect of the business world had a 13% increase from 2010 to 2011.  Can you guess what sect that was?  eCommerce!  In 2011 eCommerce set a record for the highest year of sales…

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Selling Digital Goods through your Online Shopping Cart

 Recently, we at Cart32 have been asked if there was a way for clients to sell “digital” goods. Something that their customers can download or install on their e-reader or tablet, or even something they can put on their iPod or MP3 player. Simply put, this is one of the easiest things in our online…

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Running Promotions on your Ecommerce Site

 Have some items that you are discontinuing and want to get rid of? Run a special on them. Promotions are great ways to increase sales and traffic to your site and there are many ways that you can provide and distribute your promotions. Cart32 makes it simple to run promotions on your site and there…

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