A company dedicated to success

That’s who we are.

Our purpose is to give merchants the ability to reach new markets and grow their businesses in ways they never dreamed possible by creating products and services that are readily usable and understandable to everyday merchants with little or no technical skills. We aim to develop solutions that are flexible, stylish, and powerful. We value our customers, our employees, humility, honesty, integrity, and the ability to learn from our mistakes and capitalize on our successes. We work hard every day to provide a work environment that is fun, stimulating, and productive, so that we can provide world-class e-commerce products and services.

Company History

1989Our current president, Shannon McMurtrey, incorporated our company in 1989. Shannon was a Junior at Missouri State University and studying Marketing and began the company as a provider of I.T. consulting services to small business in the Springfield, MO area. Bryan Whitaker joined Shannon in 1994.

1993This was just shortly after Marc Andreessen and Eric Bina released a program through the National Center for Super Computing Applications, called Mosaic. Mosaic was later released as a program called Netscape, and everything changed almost overnight.

1994It became clear to Shannon and Bryan that the Internet was going to change the way software was developed and delivered, and the way people communicate forever. Within a short period of time Shannon and Bryan leased a high speed (56k) connection to the Internet for $1,000/month and started hosting static web pages for businesses throughout the Ozarks, marketing the service under the name Ozarks Online.

1996Our early customers had the crazy idea of wanting to be able to sell things on the Internet, and Bryan had the crazier idea that he could write software to do just that. In late 1996 Cart32 version 1.0 was released to make that happen.

1997+Cart32 v2.0, v3.0, v4.0, v5.0, v6.0 and v7.0 were released successively. We have now released our most recent version, v8.0, which has adopted a new, stylish face and redesigned our products and corporate identity. Our team seeks to enable small businesses to reach new markets and scale their companies in ways they never dreamed possible.

Statement of Purpose

Our purpose is to develop products and solutions, specifically for small businesses, that allow merchants to effectively sell their products via the medium of the Internet, to effectively manage their sales and fulfillment process flow, to have accurate tools and assessment capabilities at their fingertips, and to make the shopping and ordering process as friendly to their buyers as possible.

In support of this purpose, our goal is to provide a complete range of web services tailored to online business, including: hosting, monitoring, reseller plans, affiliate programs and custom development.

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