Research shows that 63% of shopping carts are abandoned after beginning the checkout process. This number is not surprising when you consider the repetitive data entry required to purchase online and the sheer number of accounts and passwords users must create and remember. Google Wallet was designed specifically to address these core unmet needs in ecommerce.
Google Wallet helps reduce shopping cart abandonment by providing a simple, streamlined purchase process with a single login in over 140 countries. Google Wallet users click on ads 10% more when the ad displays the Wallet badge and convert 40% more than shoppers that have not used Wallet in the past.
Google Wallet not only helps convert more sales, but actually drives additional traffic to your site. Merchants who use Google AdWords and submit product feeds to Google Product Search get their ads and product listings badged with the Google Wallet logo, giving them more visibility in Google search results. Lanny Morton of SportsCloseouts.com reported a CTR increase of 67% from 1.5% to 2.5% as a result of the Google Wallet badge.
Process sales for free.
Google Wallet merchants that are also AdWords advertisers will earn free credit card processing based on their use of Google AdWords, Google's performance-based advertising program. For every $1 you spend on AdWords, you'll be able to process $10 of sales through Wallet for free. For all other sales, you'll be charged a low 2.0% plus $.20 per transaction.
Protect yourself from fraud
Wallet's Payment Guarantee protects 98% of Wallet orders on average, so when an order is guaranteed, you will get paid even if the order results in a chargeback.