Client Spotlight: RustyZipper was launched in November 1995, and at the time was the internet’s first and only online vintage clothing store. The company has grown over the years and now fills a 6,000 square foot warehouse with over 20,000 one of a kind vintage clothing items from the 40’s through 80’s, each listed on their website with photos, detailed descriptions, and sizing. However, as the company grew, it became clear that their in-house shopping cart tools were not scalable or flexible enough to meet the needs of their rapidly expanding business.


In May of 2004, Rusty Zipper switched from their internally developed shopping cart to Cart32, after reviewing several of their competitors. Chief among their criteria was a solution that allowed them to maintain complete control over the front-end of their site, while easily connecting with a third party solution for their cart and checkout solution. was able to deploy Cart32 in just one day.


Over the years, Rusty Zipper has taken advantage of many of the rich features that Cart32 offers, including:

  • Seamless Integration with PayPal, Google Checkout, Amazon Payments, and their credit card processor.
  • Advanced real-time shipping calculations through the USPS, FedEx and USPS shipping support
  • Integration with Google Adwords, Yahoo Search Marketing, and Google Analytics for ROI reporting.
  • Promotional codes


Cart32 allows RustyZipper.Com to give their customers many options when it comes to payment methods and shipping types at checkout while providing excellent security, tracking, and reporting for the company.


Says owner Jennifer Chadwick, “Cart32 rocks – Our customers love our checkout process, and it has streamlined our order processing as the company has grown. Even during our peak times, I’m able to process and ship as many as 200 orders before our UPS pickup. I strongly recommend Cart32.”

Leave a Reply

Log in