Client Spotlight: Uniforms and Scrubs

 Mike McGrath, owner of Uniforms and Scrubs, has built an online empire dedicated to selling clothing products for the medical community. The core of this company is to provide a secure, easy method of buying high quality scrubs 24/7, at a reasonable price, back by great customer service. I recently talked with Mike to get some inside information on his marketing strategies and what has and hasn’t worked for him in online retail.

 

Marketing
Cart32: Currently you use the following marketing techniques to promote your business: Pay-Per-Click Advertising, Search Engine Optimization, and Email Marketing.  How do these different marketing techniques help you promote your business?

Uniforms and Scrubs: Most effective is Pay-Per-Click Advertising, most profitable is SEO, and most socially oriented is E-mail marketing.

 

Shoulda, Coulda, Woulda

Cart32: You have a very successful online business – what is one thing that you wish you would have known entering the world of eCommerce?

Uniforms and Scrubs: How many things that effect customer satisfaction that are out of my direct control.

 

Order Processing
Cart32: What is your normal process for processing an order?

Uniforms and Scrubs: We then pull down all orders the next day, review them for errors and corrections, transmit either via email or ‘EDI’ to our manufacturing partners for pick, pack and ship.

 

Shipping
Cart32: U&S offers free shipping to orders with more than 6 items.  Has this promotion lead to an increased your average order? 

Uniforms and Scrubs: Not any more, free shipping in one form or another has just become the industry norm and a must have for doing business.  I am actually going to modify that soon to another more standard industry practice focused on dollar amount.

 

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