In many of our blog posts we’ve talked about how to maximize your Facebook page, which is helpful, assuming that you have a Facebook page for your business. Our assumption that everyone has a page for their business may have left some of you stranded, so in this article we will take a step back and explain how to set up a Facebook page.
Navigate to Facebook.com and click “Create a Page” at the bottom of the screen. After you have done this you there are a few easy steps to get started.
1. Select a category from the six that Facebook provides:
- Local business or place,
- Artist, band, or public figure
- Company, organization, or institution
- Brand or product
- Cause of community
Your category and name cannot be changed once created, so be careful during this initial step.
2. Fill in the details
Use an eye catching and easily identified photo to represent your business. There may be an option to share this page on your wall or invite your friends. You can go ahead and do this now, but we would highly suggest filling out all of the information in your profile to provide a complete overview of your business. Also important is adding some content to your page. At the very least, add some photos to your galleries to provide people a reason to “like” your page or at least take a deeper look.
3. Use the features and develop content
Facebook provides great help and features to get your page going. Simply click “Get Started” under your page image to reveal some tips such as: Invite your friends, tell your fans, post status updates, promote this page on your website, set up your mobile phone. Additionally, you may want to check out our previous articles about Facebook Ads and using them for promotion.
4. Try new stuff and use your Insights
Your Facebook page should accurately represent your business, brand, or company, but it is also important to get creative to discover fresh ideas on how to present your business, brand, or company. To measure how all these efforts are going along the way, make sure to study your Facebook Insights by clicking the “View Insights” tab on the right-hand side of your Facebook page. These insights will give you data on your fan’s interactions with your page.
Creating a Facebook page should be fun and beneficial, but also requires patience. Don’t get discouraged if don’t attract a huge number of fans early on. Produce good content and provide incentives and people will “like” and engage with your page.