Since you’re business is on the web, you know that search engine optimization is the key for a successful ecommerce site. Getting those organic search results to drive traffic and ultimately sales on your site is probably the most important thing you will need to focus on. The problem, though, is that Search Engine Optimization isn’t one set of rules you have to follow and there’s no “good enough” point at which you can take a step back and say, “Yep, we’re fully optimized!” It’s a moving target with linking/meta/sitemap/what-have-you rules changing constantly.
Lucky for you, Google understands that becoming as optimized as you can is no easy task. That’s why they provide many tools to you for free. We’ve talked about their tools many times, because they continue to add helpful resources to get your site the best rankings possible. Which brings us to today’s topic: Disavowing Links.
Links are a huge part of how Google ranks search results. By looking at the number of links going to a certain page, they can gather what information is most important and relevant to your site and is also the basis of PageRank. Since PageRank is such a popular tool, it is a target for malicious link spammers.
If you have ever seen a message in your Google Webmaster Tools about unnatural links, you’ve likely been a victim of link spam. This message is a warning that you have links out there that violate Google’s quality guidelines and it is recommended that you remove as many of these unnatural links as possible so that your search ranking won’t be affected.
Enter: Disavowing Links. If you’ve done everything you can to get rid of these bad links but there are some you just can’t seem to get rid of, you can tell Google that this is a bad link. This is helpful because you can essentially blacklist a link from your good links so that Google as a whole does not penalize you for a spammer linking to your site.
If you ever are confused about SEO, don’t worry, you’re not alone. You should definitely checkout the Google Webmaster Central blog. They announce their latest SEO products and different tips to help you with your rankings.