Ecommerce: Top Five Reasons to use Email Marketing

Everyone else is doing it.
I know, I know, this goes against everything your parents taught you – but since every other company in the world is sending out email marketing — that means you need to, too!  Use email marketing to promote: new products, promotional sales, and upcoming events.  There are great companies like Constant Contact, MailChimp, etc. that have pre-made templates for you to use.

Discount Codes
Discount Codes should become your best friend in your marketing emails.  When using Discount Codes you have the ability to see how many people actually used the code from the email.  This can help you decide what type of promotion works best with your target audience. 

**TIP** If you promote in other forms (ie: Newspaper, Snail Mail) make sure you give each marketing piece its own Discount Code.  This will give you useful insight on which piece drives the most sales.


Relationship Building
There are thousands upon thousands of stores online.  Customers have the ability to pick and choose who they buy from – so make sure you stay in touch with your customers, so they will come back time and time again for their shopping needs.


Email Marketing is one of the most cost-effective ways to communicate with your clients.  Gaining a few sales each month will more than cover the cost of the email promotion.  And the great thing about email is they can forward it on to their friends, which can gain more customers in the long run.


Stay Relevant
Make sure your emails are relevant to your customers.  Always promote items that are in season and make sure you give your loyal customers a “heads-up” when a great sale is coming to your store.

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