Google Plus: Worth it for Businesses?

Google, the search engine powerhouse, is always looking to venture into new markets. Their current goal? Social Media. Google hopes to take a bite out of Facebook’s market share by bringing customers over to their own brand of social media, Google+. So this poses the question, is Google+ worth all the hype to you as a business owner? Well, that depends on perspective, but we’ll dive into that so you can make that decision for yourself.

 

So what exactly is Google+?
As I mentioned before, Google+ is a competitor to Facebook and it’s growing at an exceedingly rapid rate (20 million users in 24 days!). It allows people to connect with their “circles” (a more advanced version of Facebook groups), contains group chatting through “Huddles”, and so much more. I don’t want to list them all because it has a lot to offer, so you can try out Google’s demo of personal profiles by going here.

 

What’s this mean for businesses?
The first thing to realize is that Google+ currently doesn’t have a business profile. Whereas Facebook has “Facebook for Businesses”, Google is only offering personal profiles for the moment. That isn’t to say they aren’t going to launch those, though. Google has hinted at a Q3 launch for business profiles so it may be worth the wait to make your move over to Google+. Don’t be hasty and create a personal profile for your business, Google has also noted that they will not switch any personal account over to a business account.

 

With that being said, when Google finally releases their Google+ business profiles, they have mentioned that you can see the typical features of any of their products. This can include anything from an integration with Google Analytics to special SEO tools, so it will be interesting to see just how much of a benefit Google+ will bring to the business community.

 

My opinion?
Wait it out for the release of Google+ for businesses. You don’t want to jump the gun and miss out on some of these features that Google is promising to businesses. Google+ will be another great (and FREE) way to reach out to your customers. And any free marketing tool is worth it to bring new customers.

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