Most people think of Google only as a powerful search engine. However, did you know Google has many tools that can help with your online business? Well it does, and did I mention many of them are free! Below are a few of the many tools that Google has to offer that can help you with your online business.
Google+ for Business
Google+ Pages for Business lets you create a page for your business on Google’s social platform. Connect with customers, vendors, and anyone else that is important to your business through messages and video chat. The ideas are limitless. Check out my blog, Google+ for Ecommerce Site Marketing, for more information on Google+ Pages for Business.
The Google Analytics tool allows you to analyze the traffic that is coming to your website. This allows you to make more target ads, track transactions by keywords, and identify revenue sources, to name a few. This tool will give you the insight you need to make informed decisions about how to better market your online business. If you have less than 5 million views a month this tool is completely free!
Google Site Search
Have a lot of products on your page and want to make it easy for potential customers to find what they are looking for? Consider adding a Google search bar to your site. There are a ton of features that Google Site Search provides you with. For example, you can customize the search bar to fit you site’s style. Another great feature is that it searches synonyms. This means fewer queries are made but items that are similar to the search query will be displayed in the search results. The price of Google Site Search will vary between $100-$2000 depending on the amount of queries you want per year.
Want to keep up on the latest news in your industry, or keep tabs on a competitor? Google Alerts allows you to stay informed about whatever you want. Google Alerts will send you emails pertaining to the search query that you want to stay informed about. This tool can help you keep on the bleeding edge your market and allow you to stay ahead of the competition. And by the way, this tool is also free.
These are only a few of the many tools that Google provides that can potentially help in your ecommerce endeavors. Take a look at all the other tools available to you and propel you online business to the next level.