Thanksgiving is only a week away and with its marks the official start of the holiday season. Like many of you know, the holiday season is a huge deal for brick and mortar and eCommerce stores alike. Because of this, it is extremely important to have all your ducks in a row when it comes to customer service. Below you will find some tips to ensure a happy shopping experience for your holiday customers.
Make sure your return policy is up to date and easily accessible to your customers. Also, add some sort of holiday returns clause that allows for store credit. This way, if the person receiving the gift wants to return it, they can! It will also bring that person to your site to see your other wares. This brings another person to your site that could potentially spread the word about your site, which of course means more business for you. It’s a win-win for everyone!
It really bugs me when I need to contact a business and they bury their contact information five pages in. By the time I get to where the contact information is I’m more irritated than I was before. As we all know, irritated customers can be hard to calm down, plus it makes it harder for us to figure out what they actually need. So, to avoid this situation, make sure you have your contact information easily visible. It does not need to be on the first page, just make it easy to find.
Also, put everything out there: your phone number, email, fax, business address, etc. This shows that you are not trying to hide anything. You are completely transparent to your customers and potential customers like to see that. Obviously, if you are working from your home and don’t have an actually business address or P.O. Box, address isn’t necessary, but I’ll leave that decision up to you.
I mentioned this before in a previous blog, but add a little holiday surprise in your shipments. It doesn’t have to be big, but a holiday card in a shipment thanking your customers for their business goes a long way. Or, if you want to add a real personal touch, share some of your holiday recipes with your customers, that would be sure to but a smile on their faces. At least it would me! Happy turkey day everyone!