Importance of Gift Cards during the Holiday Season

 Picture it. It’s the last few days before the holidays. You’re scrambling for gifts, but have no clue what you’re going to get. What you do know, is that your friend loves a certain store. What do you do? You get the ultimate failsafe, the gift card. If you’re like me and aren’t what’s known as a “planner” then you’ve been in that same situation many times before. Now, that’s not saying you HAVE to be a procrastinator to purchase gift cards, it just does with me. 


One of the smartest things you can do during the holiday season is to offer the option of buying a gift card for varying amounts. These are the perfect option for the customers who are shopping at the last minute and know the recipient of the gift card will like something from your site(like me in the above analogy) or for the perfect stocking stuffer.


Unlike regular gifts, gift cards can be purchased up until the day before your given holiday of choice. So that allows people to keep on shopping past the last arrival date for your shipping. Also, if your customer can’t decide between a couple of items on your site, offering gift cards allows the decision to be put in the gift receivers hands and take a whole lot of stress out of having to worry about returns or whether or not their friend/family member will like the gift.


Lucky for you, Cart32 offers a simple and easy way to offer gift cards within our shopping cart software and allows you to set them up in the cart with ease. You are able to view which gift cards have been used, which haven’t, remaining balances, etc. With this feature, it will be easy for you to sell and manage your gift cards throughout the holiday season!


Leave a Reply

Log in