In today’s world it seems difficult to get any good news on the economy, but what if I told you that one sect of the business world had a 13% increase from 2010 to 2011. Can you guess what sect that was? eCommerce! In 2011 eCommerce set a record for the highest year of sales to date. The total sales for 2011 were $161.5 BILLION!
With people being more “connected” than ever, having an eCommerce site for your business should be one of your top priorities. I know, I know… when sales are down it’s easy to start to rethink your company structure and get rid of “non-essentials.” Some companies look at their website as a non-essential, but with the recent growing trend in eCommerce it doesn’t seem like a website should ever be considered a non-essential. Here are a few reasons why:
Your Cheapest Employee
If the thought of closing your website comes to mind you really need to stop and rethink this idea. You have to look at a website as an employee. Yes, they do come with some monthly bills and upkeep, but they are the cheapest employee you will ever hire. For instance, Cart32 charges $49.95 per month to host your website and your shopping cart. So, on a monthly basis you are looking at 30 days on average with 24 hours in a day, so each month your website is working 720 hours. If you divide the $49.95 that it costs you to run the site by the 720 hours, then you are paying your website less than $0.07 per hour to advertise your business. I am not sure what you think, but that is seems like one heck of deal!
You Get What You Put Into It
Many times people think once you publish a website that is all you have to do. But if you had a retail store would you just unlock and lock the door each day? No, you spend time working on the displays, managing advertising, and general upkeep of the store. You also have to do this with an eCommerce website. Just publishing a website is not going to get you very far. You need to spend time reviewing your website to see what improvements can be made. One way to get your website notice is to understand Search Engine Optimization (SEO). Learning how Search Engine Optimization works can and will save you money from hiring someone else implement this on your site. But SEO also gives you the advantage with search engines (Google, Bing, Yahoo, etc).
Overall, the world is moving towards eCommerce as a way of life. It is important to start building your eCommerce presence now. Although stores open and close on the internet quiet frequently, it is important to understand that history matters to your search engine rankings. The more content you have available and the longer it has been available the more people will find your store. So instead of standing on the sidelines and having one foot in – it is time to jump in with both feet and become a part of the $161.5 BILLION and growing world of eCommerce retail!
Cart32 can assist you with all of your eCommerce needs – from shopping cart services, merchant service accounts, and website development. Give us a call with any questions you may have!