Some people may not think about it too much, but your site’s color scheme says a lot about your site and what you’re selling. I recently found a site that gives a brief rundown of the different colors and what impression they give your customers. iWebWork.com focuses on the design aspect of your site’s color scheme, and states, “Carefully consider the effect your color choices will have on the readability of the webpage and also the subconscious impact color makes on your site’s visitors.” Here is a quick rundown of some colors, and the subconscious effect they have on your customers.
- Red: stimulates adrenaline and appetite, invokes passion (great for websites related to cooking, recipes, restaurants, cooking tools, sports, and dating)
- Yellow: highly visible, runs risk of over-stimulating (great for borders around banner advertisements)
- Green: fresh and clean, associated with money, associated with technology and innovation (an obvious choice for banks, tech solutions companies, environmental groups)
- Blue: invokes trust, intelligence, associated with natural elements such as the sea and sky (ideal for websites related to providing accurate information, legal services, environmental groups, medical services, historical data)
- Purple: wealth, royal or noble (great for customized, rare, and high-end products and services sites)
- Orange: invokes energy and inspiration, forward-thinking, corporate (great for sites providing clients with exciting alternative solutions to common services, such as banking, cell phones, and technology)
- Black: invokes air of elegance or feelings of oppression (sharp and effective when used sparingly, such as sites for sports cars or photography)
- White: clean, pure (ideal as a default background color due to sharp contrast with typical black lettering and accent colors)
They also mentioned three types of color schemes that you should choose from:
- Monochromatic: this scheme has one base color and any number of tints (lightens the base color) and shades (darkens the base color) of that color
- Analogous: this scheme has colors that are adjacent to one another on the color wheel
- Complimentary: this scheme focuses on colors that are on opposite sides of the color wheel
With all those color options in mind, it’s important to choose the scheme that will promote/enhance your product line. Don’t let something that’s so easy to change effect the tone of your site to the point of pushing people away.