Preparing Your Ecommerce Site for Christmas 2012

It’s that time of the year everyone! It’s time to start thinking about the holiday season. The holidays are just a few short months away and you don’t want to be caught unprepared. Last year, holiday sales for ecommerce reached $35.3 billon! That is a 15 percent increase compared to the same time in 2010. Take a look below for some tips on prepping for the holiday season.

 

Mobile Site
More and more people are using their mobile devices to get online. If you don’t have a mobile version of your site, you might be missing out on a ton of sales. Why? Well, if potential customers can’t easily navigate your site on their mobile devices, they will go to another site that caters to their device. Don’t let that happen to you. Get your site mobile and reap the benefits.

 

Site Design
Is your site hard to navigate? Are you in the process of a site redesign? If you answered yes to either of those questions, now is the time to act. You want to make sure your site is easy to navigate so that your customers can find what they are looking for quickly and easily. If a potential customer can’t navigate your site easily, they will look elsewhere. This is lost revenue for you. If you’re in the middle of a redesign, you want to make sure you new site is live in time for the holiday season. Having a fresh easy to use site in time for the holiday season will give your customers a great site experience and they will recommend your site to their friends.

 

Social Media
Social Media is a must use outlet let to optimize your selling potential. By utilizing sites like Facebook and Twitter to promote your site, you will notice increased traffic. Start promoting your site now so that when the holidays come around people will already know about your site and the goods that you offer. And in good social media fashion, if people like what you have to offer they will share it with their friends.

So there you have it, a few good tips on how to prep your site for the coming holiday season. Get out there and do some research and find other ways to get ready for Holiday 2012 that fit your site’s needs and customers!

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