Return Policy Transparency

Have you ever needed to return something to an ecommerce site and found it difficult because there was no return policy or the policy was buried within their site and you couldn’t find it?  I have, and it is quite annoying.  Below you will find some tips on making the return process for you site as painless as possible for you and your customers.


Make it Accessible

Make your return policy easy to access.  You don’t want to give the impression that you are trying to hide the return policy from your customers.  The more transparent your site is, the more your customers will trust and come back to your site even if they had to return something.  So make a link to it on your homepage or other highly viewed page so your customer don’t have to spend a lot of time digging around.


Make it Easy

Return polices don’t have to be complicated.  Make it short and to the point.  Unless you sell products that need a lot of legal mumbo jumbo for returns, the shorter and more precise the policy the easier it’ll be for your customers to return their product.


Make One, Period

Even if all sells are final on your site, let the customers know that.  It’s ok to not except returns, but it is not ok to not inform your customers.  Again, it’s all about transparency.  Your customers will appreciate that and may come back to your site in the future.

I know that returns can be a pain for both the customer and you, but if the customer has a great return experience they are likely to purchase from your site again.  I can’t say it enough, it’s all about transparency, it’s the key to good customer service and return business.

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