You’ve spent all your time building your site, getting it ready for the day it goes live, and when it finally does…nothing. You talk up your site on your social networking site of choice and that helps a little, but you’re still not getting the volume of site hits that you were expecting. Well, be patient, and before you throw your computer out the window and shut down your site, there’s one more area for you to focus on for your site to get noticed: Search Engine Optimization (SEO).
Simply put, SEO is increasing the visibility of your website in search engines. When you use Google, Bing, or Yahoo! to search the web, you’re typing in keywords. Search engines scour the internet, indexing web pages to provide relevant web sites that match your keywords. Google, probably the most notable search engine, has created a basic guide that describes how Google produces its results.
There are also some simple ideas that you can do to provide enhanced Search Engine presence for your site:
Keywords are your friends: USE THEM!
Use keywords wherever you can. Make the title of your webpage relate to the items you’re selling. If I had a site that sold dolphins, for example, I could change my title to “Dolphins for sale!” Similarly, page headers can be used to market the content of a specific page. In the dolphin example, a page header could be specific to a certain type of dolphin that I’m selling (White Bellied dolphins). Keywords also tie into Meta tags and Meta desctiptions. Be as descriptive as possible when filling out Meta tags, that way your product or page can be hit by as many key words as possible.Your Meta description is the text that shows when something on your site is found in a search.These are both options that Store32 has integrated into product options and you can add them into your product pages easily.
Keywords are your friends, but they can also cause problems if you overdo it. Type out your sentences and keywords as if you were talking to a human. Computers are smart, they can label over usage of words as spam. Google is programmed to ignore sites guilty of “keyword stuffing”.
Links, your other friends.
Link back to yourself. Search engines LOVE links, I mean, that’s what they do: search links! When creating a product page or a category list, you can have a link back to your home page or to a similar product. Have links at the bottom of your page that reference contact information or your site index. Heck, link your social media websites, that way you can keep people in the loop about company news. But, similar to keywords, use them strategically. Don’t go plastering links to your site all over your webpage.
Not only link yourself, but get in collaboration with another company that provides a product or service that enhances your offering. Chances are, if you link to them, they’ll link to you. Not only does this help your visibility with SEO’s, but in time, their customers could become your customers.
Indexing your site: SEO’s eat them up!
Not only does a site index help customers find specific locations on your site, but it also makes the SEO spiders (not the creepy crawlies, the ones that search your site and index your information) scan your site faster and produce quicker results. The fewer clicks to get somewhere on your site, the better your site is for search engines and customers who want to go in, find what they need, and get out.
These are just a few broad tips to get your site ready for Search Engines. There are more ways to further optimize your site, but these are good starting points. Some people have even hired others who specialize in SEO. That’s one route, but my favorite way has and always will be Google. It’s the best at what it does — it can and will help get your site ready for the next round of indexing!