So you’ve started your endeavor of enhancing your site’s Search Engine presence. You’ve exhausted your keywords, you’ve linked out to all your friends, and you’ve indexed your site to make the Search Engine Spider’s job easier. But that’s just the beginning. You’re far from done! A good idea to keep pushing towards Search Engine Optimization, and ultimately your site getting noticed, is to start locally. Take a swim in the lake before you go diving into the ocean. Focus on your community and then expand outwards to a national level.
Here are a few tips to get you started in that direction:
Linking Out: Part 2
If you recall, one of our first three tips was linking out to other businesses that enhance your product in some way. A great way to turn that into local presence is by only linking to/from sites that are from businesses in your community. As said before, chances are that the other site will link you as well,building your presence in the local community. Heck, create “Link to Us” imagesso that visitors can share your site with others.
It kind of goes without saying now-a-days, but utilize the free social media services. It’s a great way to connect with your customer base and community. You can distribute free samples at a community event that you sponsor, create FaceBook/Twitter only coupons, or even congratulate locals on their successes (graduations, public office, etc.). Bottom line — the more you connect with others, the more they’ll connect with you and your site.
Keep your site “hip and fresh”:
I know, by simply saying “hip and fresh” it means that I, myself, am neither hip nor fresh. But no matter how lame the saying, the importance of it remains true. Not only do visitors to your page love new content, but search engines use new content for ranking sites as well. Create your own blog and update it regularly. This can provide RSS feed subscriptions as well. Or, if you don’t have time to create a blog and keep it updated, simply link to or repost interesting information/trends that are happening in your industry. For example, if I owned an online fish market, I could post recipes that correspond to my fish of the day. Not only would it keep the site’s content fresh for Search Engines, but it would give ideas to the customers about what they could do with my products and build excitement for the purchase.
List yourself on Google Places:
If you have a website as an extension of a brick and mortar store, then this is one of the easiest ways to help get noticed. Not only does this get your site listed on Google, but it also allows Google to display your store’s location on a map. It allows for customer reviews and engages your customers on the internet by making your listing stand out compared to companies that aren’t listed within Google maps. You can list your business on Google by going here.
These are just a few of the ways you can get noticed by your community. However, only you know what your community likes. Get creative and get your site higher search engine rankings through increased traffic and linking by your community.