Shopping Cart Software is Only One Piece of the Puzzle

You have selected your shopping cart software for your e-commerce site.  Now the trick is to build traffic.  There are many ways to create customer interest on your sites. One of the lesser used features is video posting. This can be in the form of a YouTube video, a screen cast of you working on your computer, or many other things.


Online retailers are starting to realize the value in using videos on their sites. They can include a how-to section on their website, or have a “fashion show” showcasing the different products that they offer. All of these are aimed at doing one thing: Increasing sales.


By creating a fashion show or a product showcase of some sort, you can increase a customer’s “I-want-it” mentality. Seeing it on someone else allows the customer to visualize it on himself/herself. Similarly, how-to videos and product showcases can make potential customers more confident in buying products by knowing how to use them before they get them home. Uncertainty is a major factor as to why customers abandon a sale; using videos can significantly reduce the number of abandoned carts.


Since videos on online retail sites is such a growing trend, there is an increase in video editing/capturing tools used to generate more and more customized  videos with embedded links to products as they show up in the video. This is a great way to get the customers not only interested and informed about your product, but it also allows them to interact more with your site. This creates a memorable experience and will likely keep them coming back for more.


One company, Live Link Video, specializes in creating these embedded links to your products table. Here’s what Adam Marino, FlipSeek President, has to say about LiveLinkVideo…

“They send us the electronic video and we convert it by layering over the hyperlinks and adding the captions to it, and then saving it as a Flash file so it’s compatible for everybody on the web to see it.”


Another company, 360Media, uses YouTube videos to embed YouTube videos in a custom player using a service called ViewZoom. Not only does this let you create a free YouTube account that can be used to promote not only your products, but your company as a whole, but it also helps with your Search Engine Optimization (SEO). Since these videos are linked from YouTube, it helps boost your ratings on not only YouTube, but on Google as well. Each time a visitor watches a video on your site, it counts as a view on YouTube, making the channel more popular. This is also a great way to interact with customers as the player allows for comments on the videos (which also helps to boost your ranking on YouTube and Google).


With so many new ways to add videos to your site, there’s no reason not to!

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