Owning an ecommerce website is a lot of work. Not only is it important for you to update your page content for both Search Engine Optimization and creating interest, but it’s also important to realize the work involved in website maintenance. Maintaining a website can be challenging as your business grows and changes. Updating content is important, but there are other steps you can take to help keep your site tidy and safe. Here are a few tips to point you in the right direction.
- Browse your website:
Do you visit your own website the way a customer would? Surprisingly many merchants do not. Visit your website regularly to ensure the information provided is up to date and accurate. Look for missing images, missing pages, broken links and forms, or anything that might indicate your site has been victimized by a hacker.
- Delete old files:
Old content on your site can mislead customers. Imagine a customer’s frustration when trying to contact you by looking at your old contact page. There are also security implications. Many people will simply rename files to “version” them. For example, your homepage, index.asp, could be copied, updated, and the original renamed to index_old.asp. Renaming the file does not take it away. Many hackers know to look for files named in such a fashion and can access those old pages. If the older version has a security flaw it could be exploited.
- Back. It. Up!
Some hosts, including Cart32, offer regular backups as part of the hosting service. Many others do not. With your FTP client you should be able to download a full copy of your site at any time. The frequency you make changes will dictate how often you back your site up. Just ask yourself “If my site files were wiped out right now, how would I restore them and what would I lose?”
These tips are by no means the only things you need to do. Getting started on this will merely scratch the surface of your website maintenance. Be sure to realize the security implications of your site while doing your maintenance.