The holiday season is the busiest season for many online retailers. With this busy season comes an opportunity to see what your customers like about your business and what they don’t like. Holiday feedback from customers is a great way to get the information you need to improve your business and have more traffic and more business for the next holiday season.
While none of us like to hear negative comments, we can learn the most from them. By not taking those comments personally, you can focus in on the problem areas of your business and improve them. For example, if you get a lot of comments on how your customers wish they could navigate your site better, don’t ignore it. Take a good look at your site navigation and improve where needed. Your customers will thank you for the change and continue to shop and spread the word about your business.
Did you have a shipping special that ensured delivery before Christmas and your customers let you know how much they loved it? Everyone loves to hear that they are doing a great job. Take these comments and see if you can apply them to other aspects of your business. By doing this you will continue to add new features to your site that you know your customers will enjoy. But at the same time, don’t let those positive comments go to your head. Don’t allow the positive comments to make you think that there is nothing wrong with any aspect your business. Let those comments make you feel warm and fuzzy but continue to monitor all feedback that comes in and take action were needed.
The main thing you should get out of this post is to listen to your customers. A business that listens to the needs of their customers and improves their business off those needs is one that will have customers coming back and bringing new customers with them. And more customers means a busier holiday season next year.