We all have a Facebook page. It’s a bold statement, but it’s most likely true. Facebook has reported more than 500 million active users, so I think it’s safe to assume at least one of them is you. Likewise, many people have Twitter, around 100 million active users. These are fantastic ways for you to reach a new customer base. Social Media has taken the Internet by storm, and as an ecommerce website owner, it’s important to realize the opportunities this can open up for you. Not only do you have Facebook and Twitter, you also have YouTube (videos), LinkedIn (a “professional” facebook), flickr (photos), and many, many more. So let’s talk about how social media marketing on your ecommerce site will help you expand your business.
First of all, it’s free. What could be better? With the economy in the state that it’s in, businesses are tightening their budgets and looking for the cheapest and easiest ways to promote themselves. Social Networking offers FREE access to millions upon millions of users.
Now this blog would be rather deceiving if I didn’t add this disclaimer: just because it’s free, doesn’t mean it doesn’t cost. Many people today measure costs in terms of dollars alone, but social media marketing takes time and effort, which is man hours spent on a free object. Don’t fall victim to getting overwhelmed with social media, budget out your time to be able to work on it.
Secondly, customers love new things. What better way to update the masses than a quick status update, or a tweet about new products? It’s free, quick, and simple. You can also use these social networks to gather information. Facebook just recently added on a “Questions” feature that allows you to ask your friends, friends of your friends, friends of your friends of your friends…you get the point…what they prefer in a set option of items. This can be tremendously helpful in updating and expanding your ecommerce product line.
Thirdly (I don’t know if that’s a word, but since spell check isn’t correcting me, it’s staying), it enhances your word of mouth marketing. You may remember the video we posted about why you should use word of mouth marketing with your ecommerce site. Well, with Twitter’s re-tweet feature and Facebook telling you everything your friend likes (be it your product, a link, or “The slight heart attack when you think you’ve lost your phone”), word of mouth is at the very core of social media.
Finally, using social media gives your company a face. People are much more likely to purchase from someone they believe they know and can trust. So build up your company using your social media. It is marketing after all, so sell yourself personally as well as your company to help build that trust that people are looking for when making a purchase online.