Google Analytics Integrated Shopping Cart

Many ecommerce businesses are now finding the need to analyze specific data about their customers in order to better market their products.  Google Analytics is an incredibly powerful tool that collects all kinds of information about your website traffic.  You can see how visitors came to your website, where they go on your site, and…

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Developing a User Friendly Ecommerce Site

There are many ways for you to develop your site to meet your business’s needs. However, as we’ve said before about the Importance of Customer Feedback, not only do you need to build your site with your business in mind, you need to build it with the customer in mind as well. It is extremely…

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Unique Ways to Boost Customer Relationships

It is widely reported by the U.S. Office on Consumer affairs that it is five times cheaper to keep a client than to get a new one.  Many times when you are a business owner you think, “How can I get new customers?”  This is a good thought to have – everyone should be trying…

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Customer Trends in Ecommerce

With the growth of ecommerce on the rise, companies have started creating trends based on customer activities. From these trends, it’s important to gather what the information means towards your specific business. The best ways to display these trends, in my opinion, are through infographics — images that display facts without boring people. Below is…

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YouTube Marketing

Here at Cart32 we want to help our clients, you guys, get the most out of your business. In doing so, we researched different ways to get your brand out there. You may remember the posts on Search Engine Optimization (and Part 2) or using Email Marketing, but one of the most untapped areas of…

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6 Things Consumers Hate

Armando Roggio recently posted an article on Practical Ecommerce that is titled “6 Things Consumers Hate About Ecommerce Sites.”  Here is the list and main idea of the 6 Things Consumers Hate.   Poor Graphic Design “Site aesthetics – how good your web store looks – may be the single most important factor contributing to how…

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FTP Clients

April 16, 2011 marked the 40th year of the existence of the file transfer protocol (FTP). As its name implies, FTP is used to move files from one location to another.  It is fast, efficient, and can be used in a number of different ways depending on the task at hand.  To commemorate this anniversary,…

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Risks of Non-PCI Compliance

PCI compliance is meant to minimize risk.  That said, part of risk involves determining if the cost of mitigation & compliance is greater than the savings.  Most of us have experienced this when our cars get older.  Do you keep paying full coverage to ensure you’ll get full value from your car in a wreck,…

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Using Word of Mouth

One of the hardest marketing strategies to tap into is the power of word of mouth. Nothing can convince a weary shopper to actually make the purchase like a friend encouraging that they’d “love the quality,” or “even if you don’t like it, these guys are really good about getting you what you want.” Friends…

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Importance of Your Color Scheme

Some people may not think about it too much, but your site’s color scheme says a lot about your site and what you’re selling. I recently found a site that gives a brief rundown of the different colors and what impression they give your customers. iWebWork.com focuses on the design aspect of your site’s color…

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