How-To: Marketing Newsletters

Sending out a monthly newsletter is a great way to stay in touch with your customer base.  Newsletters can be used to promote new products, company information, and product reviews, just to name a few.  Sending out a monthly newsletter is simple.  Here is a “How-to” guide to get you started on sending your customers…

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Defining PCI Key Terms

 The technology world is, for better or worse, chock-full of acronyms and abbreviations.  Below you’ll find a list of common terms that are often abbreviated when dealing with PCI compliance.  The list is nowhere near exhaustive, nor does it include “techy” terms like RADIUS and TLS.  However, it should cover the basics when you’re new…

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Backing Up Your Data

 We put a lot of trust into our hosting companies when it comes to the backup and storage of our data.  Rightfully so, as any hosting company worth their salt will have methods in place to ensure the protection and integrity of their customer’s information.  However, that doesn’t mean that something couldn’t go wrong at…

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Importance of Customer Feedback

Customers are the driving force to your website. You can hire the most sophisticated designer and sell the best product, but without customers, your site will simply gather dust on the Internet’s shelf. With that in mind, it’s important to gain feedback from your customers. What customers like about your site/products, what they DON’T like…

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A Brief Introduction to PayPal

 PayPal is an online payment service founded in 1998 that facilitates the transfer of money from one party to another over the internet.  Payments can be made for goods, services, and online donations can be made as well.  This service is not free; however PayPal only takes a small percentage of the money whenever a transfer…

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E-Commerce Customer Support

 I recently read an article written by Armando Roggio that focused on Zappos.com and their customer service policy. I had heard that Zappos.com has great customer service, but I never took the time to actually do some research to see what all of the fuss was about I took some time out of my day…

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Cart32 YouTube Channel

Cart32 now has a YouTube Channel! We will be uploading useful How-To’s to get the most out of your Cart32 Administration! Keep checking back or subscribe to our channel to find easy and fun ways to enhance your customer’s shopping experience on your site!   Cart32 YouTube Channel   Contact us by phone at (417) 865-1283…

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Choosing a PCI Self Assessment

All merchants accepting credit cards will be required to fill out a form called the Self Assessment Questionnaire (SAQ) for PCI compliance.  This usually happens when you open an account with a Merchant Service Provider.  The SAQ is a simple self-validation tool to determine your company’s compliance to the PCI requirements.  An SAQ is not…

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VeriFone vs. Square

The gloves are off between VeriFone and Square. If you haven’t heard of Square, it’s an easy to use credit card swiping system that attaches into your iPhone’s headphone jack. This is a great system for those who want to do payments on the go, or if they don’t have a physical store but still…

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Electronic Money Wiring and Fraud

Companies like Western Union and MoneyGram have been in existence for a long time because they provide a very practical service to their customers.  Have you had a friend or relative that was in need of emergency money as soon as possible?  Wiring them money using one the aforementioned services made that task very easy…

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