Personalized Shipping on your Ecommerce Site

The internet is a vast place.  If you can think of it, most likely there is a site about it.  So in the world of eCommerce there are likely a ton of sites selling the same type of products that you are selling.  In this business, and in any business for that matter, you have…

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Credit Card Fees and the Merchant: Part I

I recently came across an article written by Daniel Fisher with Forbes.com. The main focus of the article is a statement provided by Walmart speaking out against the interchange settlement with credit card companies: “Walmart, along with a growing number of consumer groups and merchants, is disappointed in the proposed credit card interchange fee settlement.…

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The Importance of Updating Your Web Browser

You’re sitting at home, enjoying your morning coffee and browsing the internet before you head into work for the day. A box pops-up on your monitor asking if you would like to update your web browser to the newest available version. You click, “remind me later,” just as you have done every morning for the…

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eCommerce and International Holidays

When we think of the Holiday season, Thanksgiving and Christmas instantly come to mind.  With these Holidays comes an influx in sales to both brick and mortar and eCommerce stores.  We’ve talked about it before and many eCommerce sites have a great understanding of the holiday mentality for the United States.  However, how well do…

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Campaign Calendar on your Ecommerce Site

With the holidays just around the corner it is time to start thinking about what type of promotions you will be running this season.  A great way to get your promotions organized is to set-up a campaign calendar.  The campaign calendar will be the central hub for you and your employees to refer to during…

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Ensuring Accurate Shipping on your Ecommerce Site

I’ve had many clients call in about how they received an order that did not calculate shipping correctly, or not at all.  Most times the reason behind these issues is that the customer mistyped some information or put it in a format that doesn’t match how you set up your shipping type. Below are some…

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Using Images to Improve Ecommerce Site SEO

When building your site you may know that images are a great tool to gain interest and keep customers on your site. What you also want to consider are the Search Engine Optimization (SEO) effects of images. Generally speaking, search engines prefer content that is text based, rather than image based, however I’m not saying…

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Selling Subscriptions on your Ecommerce Site

I was listening to NPR on my way to work this morning and there was a story that caught my attention.  The story was about eCommerce businesses adopting a subscription model for what the sell.  I found this very interesting and thought to myself what can be sold online using this model.  Come to find…

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Live Chat on your Ecommerce Site

We talk about it over and over again but customer service should always be on your mind when it comes to your eCommerce business.  When we think customer service we usually think of prompt friendly responses to customer inquires via phone or email.  But more and more sites are using Live Chat services, that allow…

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Hidden Jewels of Cart32 Part 2

As Jason discussed before, Cart32 is an extremely powerful ecommerce platform with many different features to fit your every need.  He talked about a few of the “Hidden Jewels of Cart32” which are great features that not many clients know about. I’m going to expand on that list with a few of the more “technical”…

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